According to SAG-AFTRA's chief negotiator, Duncan Crabtree-Ireland, "If you want to use somebody's image, voice, likeness, movements, performance, to create some subsequent AI-based new performance or new content, you absolutely need to have their consent to that. That's not something that you can just own. You can't own a person, and you can't own that person's output in that same way, and if they don't agree with that philosophically, that's the core of our dispute, ultimately."
The actors' concerns extend beyond the use of their likeness in AI-generated content. They are also worried about the potential for AI to be used to create fully synthetic performances, without the involvement of the original actor. This raises questions about the integrity of the creative process and the fair compensation of the actors whose work is being used as the foundation for these synthetic performances.
The studios contend that the use of AI in video games is fundamentally different from its application in film and television. In the gaming industry, AI is not an optional tool, but a necessary component for creating the immersive and dynamic experiences that players expect. The studios believe that the actors' demands for strict control over the use of their likeness and performance in AI-generated content could hinder the industry's ability to innovate and deliver the high-quality gaming experiences that consumers desire.
However, the actors' union, SAG-AFTRA, argues that even indie game developers have already agreed to the same terms around AI, and that the major studios are the outliers in their unwillingness to provide adequate protections for actors. The union maintains that the studios' position is "quite isolated" and that they are not treating all performers equally with respect to the ethical use of AI.
The strike has the potential to significantly impact the video game industry, as many actors work across multiple contracts, including in the gaming sector. The studios, however, are reluctant to cave to the actors' demands, as the development timelines for video games are much longer than those for film and television. This means that the studios may be able to weather the strike for a longer period before feeling the financial impact.
Ultimately, the resolution of this dispute will have far-reaching implications for the entertainment industry as a whole. The actors' union is determined to protect the rights and interests of its members, while the studios are seeking to maintain their ability to leverage the benefits of AI in game development. The outcome of these negotiations will shape the future of the industry and the role of actors in the age of generative AI.
Who Is Tennis Star Jack Draper’s Girlfriend?
Jack Draper, a 22-year-old British tennis player, has been making waves in the sport. Hailing from LHuge Charlotte Tilbury summer sale saves shoppers £60 on new ‘magic’ cream
Charlotte Tilbury is offering up to 40% off on its iconic makeup products, including the Magic WaterSOS! Alice Jones had just five days to find a new wedding dress
The article tells the story of a couple, Rupert and the author, who met in 2013 and got engaged in aOasys Scores Partnership With Edia to Introduce Retro Video Games to Web3
Oasys, a gaming-focused blockchain, has partnered with Edia, a major IP holder for iconic video gameSony leads game industry in patent filings
The article discusses the patent filing activities of global gaming giants, particularly Sony Intera10 Things I Learned About EA College Football 25 In The First 48 Hours
The article provides a detailed review of EA College Football 25, praising its stunning visuals, fasStar Wars: Galaxy of Heroes is entering Early Access on PC
EA is launching the PC version of its popular mobile game Star Wars: Galaxy of Heroes into Early AccCT woman killed after car crash in Enfield
A tragic car crash in Enfield, Connecticut has resulted in the death of a 62-year-old woman and injuGame wardens investigating alligator poaching in Choctaw County
Game wardens in Oklahoma are investigating the discovery of a poached alligator in southern ChoctawDetectives say father ignited home with wife, kids inside
The article describes a suspicious house fire in Sarasota, Florida, where the Bureau of Fire, ArsonScoggins: Twins television blackouts depriving fans of a vital part of summertime
The article discusses the frustration of Twins fans due to the TV blackout of Twins games caused byKate Hudson and her son Ryder share rare photo at fashion show in Italy
Kate Hudson and her 20-year-old son, Ryder Robinson, made a rare public appearance together at the M‘Dandy’ Pharrell Williams kicks off Paris Fashion Week for Vuitton
The Paris Fashion Week kicked off with a show by Louis Vuitton, featuring a collection that celebratThe Real Reason NFL Blitz Could Not Survive
The article provides a weather forecast for Tyler, Texas (75702) on a given day. It predicts showersNew release of video game brings back old memories
The passage reflects the author's fond memories of playing various video games during their collegeCelebrity kids & weight loss meds! Shocking truth!
The article provides guidelines for maintaining a respectful and constructive online discussion. ItKaty Perry claims widely-criticised ‘Woman’s World’ music video was “satire”
Katy Perry has responded to criticism of the music video for her new single 'Woman's World', statingLas Vegas Strip casino to give .6 million from games before closing
The Mirage resort and casino in Las Vegas is closing next week and transitioning to a Hard Rock guitWatch Little League Baseball World Series championship game, 3rd place streaming free today: Updated bracket (8/25/2024)
The 2024 Little League Baseball World Series championship game is set to take place today, August 25Target has bigger plans for food and beverages
Target's food and beverage business has seen significant growth, now representing 23% of its total s