FTC condemns companies for marketing THC edibles like kids’ snacks

2024-07-17
FTC condemns companies for marketing THC edibles like kids’ snacks

Safeguarding Our Children: The Battle Against Deceptive Cannabis Edibles

In a relentless effort to shield children from the dangers of cannabis, the Federal Trade Commission has taken decisive action, issuing a second cease-and-desist order to several companies marketing THC-infused edibles that mimic popular snack brands. This alarming trend has already led to a surge in emergency room visits for small children in Maine, where the state has seen a record number of pot poisonings. The FTC's crackdown aims to address the growing concern over the potential harm these deceptive products pose to unsuspecting youngsters and adults alike.

Combating the Candy Conundrum: Protecting Kids from Accidental Ingestion

Deceptive Packaging Puts Children at Risk

The FTC's latest actions target companies that have been marketing THC-infused edibles in packaging that closely resembles well-known snack brands, such as Oreos and Chips Ahoy. These products, often labeled as "Double Stuff Stoneo," "Stoney Ranchers Hard Candy," and "Trips Ahoy," are designed to mimic the appearance of their non-intoxicating counterparts, posing a significant threat to children who may inadvertently consume them. The Food and Drug Administration has condemned this practice, stating that the confusing labeling undermines consumer safety and puts unsuspecting individuals, both young and old, at risk of accidental ingestion.

The Alarming Rise of Pot Poisonings in Maine

The issue has become particularly acute in Maine, where THC-infused gummies have been sending small children to emergency rooms in record numbers. According to the Northern New England Poison Center, the state has seen a surge in cannabis-related poisonings among children aged 0-5 since 2018. These incidents often result in the young victims requiring intensive care due to the sedative effects of the THC and the associated risks to their airways. Dr. Mark Neavyn, an emergency department toxicologist at Maine Medical Center in Portland, has expressed his concern, stating, "Very often they end up in our pediatric ICU because of their level of sedation and the risk to their airway. I don't see why it has to be a candy like that. If you're an adult using it recreationally, you're an adult. You don't need a fluorescent-colored Nerd Rope."

Regulatory Challenges and Industry Perspectives

The issue has also sparked debate within the industry and among policymakers. During the recent legislative session in Maine, lawmakers voted to no longer require the THC warning stamps for individual edibles, a move that health officials and the Office of Cannabis Policy believe will exacerbate the problem. However, some in the industry argue that the responsibility ultimately lies with parents to prevent these poisonings from occurring.

The FTC's Crackdown: A Necessary Step in Safeguarding Children

The FTC's actions in issuing cease-and-desist orders to companies engaging in deceptive packaging practices acknowledge the growing severity of the issue. By targeting these misleading marketing tactics, the federal agency aims to curb the proliferation of THC-infused products that closely resemble popular snack foods, thereby reducing the risk of accidental ingestion by children. This crackdown represents a critical step in the ongoing battle to keep cannabis out of the hands of minors and protect the well-being of vulnerable young individuals.

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