Elevating the Dining Experience: HeyDay Sandwiches & Cocktails Redefines Casual Fare

In the heart of Greenville, South Carolina, a new culinary destination is captivating the senses of locals and visitors alike. HeyDay Sandwiches & Cocktails, the latest concept from the renowned KO Restaurant Group, is poised to transform the way we experience casual dining. With its inviting ambiance, innovative menu, and commitment to quality, this establishment is set to become a beloved gathering spot for the community.

Crafting a Memorable Dining Journey

Passion-Driven Founders Bring Their Vision to Life

The story of HeyDay Sandwiches & Cocktails is one of serendipity and a shared passion for the culinary arts. Owners Sarah and Paul Klaassen, along with Michael Olbrantz, first crossed paths while working at different restaurants within North Carolina's iconic Biltmore Estate. It was there that they discovered a mutual love for creating unique dining experiences, setting the stage for their future collaboration.Nearly a decade later, the trio has established a formidable presence in the Greenville dining scene, with four counter-service restaurants at Gather GVL and their first HenDough Chicken & Waffles location in Hendersonville, N.C. The launch of HeyDay and the Auction House Food & Drink Hall in Fletcher, N.C. marks the latest chapter in their culinary journey, showcasing their commitment to innovation and their ability to captivate the hearts and palates of their patrons.

Embracing the Charm of a Historic Setting

The HeyDay location, nestled in a charming white house off Poinsett Highway, immediately sets the tone for a memorable dining experience. As Paul Klaassen explains, "The restaurant concept fits the feel of the house and the timeframe of what we are doing." This seamless integration of the restaurant's identity with the character of the historic building creates a warm and inviting atmosphere, inviting guests to step into a world of culinary delight.

Crafting a Versatile Dining Experience

At the heart of HeyDay's appeal is its ability to cater to a diverse range of dining preferences. "The sandwich concept is meant to be fun and approachable, where you can curate your own dining experience," says Sarah Klaassen. This flexibility extends to the restaurant's layout, with the back outdoor space offering a lively and engaging atmosphere, complete with terrace seating, a stage for live music, and a variety of games. In contrast, the front of the house provides a more serene and intimate setting, catering to those seeking a quieter dining experience.

Assembling a Talented Team

To ensure the seamless execution of their vision, the KO Restaurant Group has brought on board experienced industry professionals as partners. Operations manager George Workman and culinary director Wilbert Sauceda have joined the team, with Sauceda playing a pivotal role in crafting the HeyDay menu and bringing it to life.

Elevating the Sandwich Experience

The HeyDay menu is a testament to the team's culinary expertise and their commitment to elevating the humble sandwich. Featuring handcrafted creations, the menu showcases a delightful blend of classic and innovative offerings. One of the standout dishes is the Croque Madame, a twist on the French classic, featuring smoked ham, fried potato croquettes, Swiss cheese, and a creamy Mornay sauce, all topped with a fried egg.Beyond the Croque Madame, the menu boasts a variety of other crowd-pleasers, including the double-patty Smash Burger, the grilled Mortadella on sourdough, and the Sunday special of prime rib with horseradish cream, provolone, and caramelized onions. The attention to detail extends to the house-made sauces, spreads, and relishes, as well as the fresh-baked breads sourced from Annie's Bakery in Asheville.

Indulging in Delectable Bites and Refreshing Libations

HeyDay's menu goes beyond just sandwiches, offering a tempting selection of small bites and desserts. From wings and soft pretzels to Cajun-seasoned boiled peanuts and truffle fries, there's something to satisfy every craving. For those with a sweet tooth, the key lime pie sundae, banana pudding, and giant churros are sure to delight.Complementing the culinary offerings, the restaurant's retro Airstream-turned-bar on the back lawn serves up a range of refreshing craft cocktails, wine, beer, and signature frozen drinks and slushies for the younger guests. Cocktail enthusiasts can indulge in creations like the Tangerine Mezcal margarita, a perfectly shaken Pina Colada, and the Gin Basil Smash, all crafted with the same attention to detail as the food.

A Destination for Relaxation and Enjoyment

HeyDay Sandwiches & Cocktails is more than just a dining establishment; it's a destination that invites guests to relax, unwind, and immerse themselves in a truly memorable experience. Whether families are enjoying the flexibility of the back outdoor space or individuals are seeking a quiet moment in the front of the house, the restaurant's welcoming atmosphere and commitment to quality ensure that every visit is a delightful one.As Sarah Klaassen eloquently states, "We want people to come for a relaxing, easy-going atmosphere and just hang out." With its unique blend of culinary excellence, thoughtful design, and a genuine desire to create a space for community and connection, HeyDay Sandwiches & Cocktails is poised to become a beloved fixture in the Greenville dining scene.