Highsnobiety's "Not In Paris" Activation Brings Cutting-Edge Culture to the City of Light

Highsnobiety, the renowned media company, is set to unveil the third installment of its "Not In" experiential activation series, this time taking center stage in Paris during the city's Menswear Fashion Week. The event, scheduled for June, will transform the Galerie Italienne, a contemporary art gallery known for its collaborations with Parisian cultural leaders, into a vibrant hub of fashion, design, and community experiences.

Immerse Yourself in the Zeitgeist of Paris' Creative Landscape

Connecting Highsnobiety's Global Audience to the Heart of Parisian Culture

The "Not In" series has established itself as a cultural phenomenon, bridging the gap between Highsnobiety's robust global audience of cultural pioneers and the zeitgeist of each city's Fashion and Design Week. This latest edition in Paris promises to be a captivating blend of content, commerce, and community, offering a unique opportunity for attendees to immerse themselves in the city's creative landscape.

Expanding the "Not In" Series Across the Globe

Since its inception in 2020 as a digital solution to the absence of traditional fashion week activities, the "Not In" city series has expanded its reach, taking its unique brand of cultural experiences to key cities around the world. From London to New York, Milan to Miami, and now Paris, the series has united Highsnobiety's global community, showcasing the best of each city's respective culture through a multifaceted approach.

Galerie Italienne: The Epicenter of Parisian Culture

The product pop-up space at Galerie Italienne will serve as the epicenter of the "Not In Paris" activation, open to the public from June 19-23rd, allowing the community to experience the event through a diverse array of visual displays, culinary delights, musical performances, and immersive experiences. The gallery's reputation for collaborating with leaders within the Parisian cultural landscape promises to elevate the event, creating a truly unique and engaging atmosphere.

Curated Collaborations Bring Parisian Flair to the Experience

The "Not In Paris" experience will feature a carefully curated selection of product collaborations, including renowned brands such as Le Monde, Lacoste, Y/Project, Champion, and Red Star. These partnerships will seamlessly integrate with the event's experiential collaborations, which include the likes of Galerie Italienne, HOKA Run Club, Café De Flore, and La Caserne, further immersing attendees in the vibrant culture of the city.

Elevating the Fashion and Design Landscape in Paris

By aligning the "Not In Paris" activation with the city's Menswear Fashion Week, Highsnobiety is poised to make a significant impact on the fashion and design landscape. The event's programming, which marries content, commerce, and community experiences, will not only showcase the best of Parisian culture but also provide a platform for emerging and established brands to connect with a global audience of discerning consumers and cultural influencers.

Fostering a Sense of Community and Belonging

At the heart of the "Not In Paris" activation lies a deep commitment to fostering a sense of community and belonging. Through its curated experiences, Highsnobiety aims to bring together its global audience of cultural pioneers, allowing them to connect, collaborate, and celebrate the rich tapestry of Parisian creativity. This community-driven approach is a hallmark of the "Not In" series, and it promises to create lasting memories and meaningful connections for all who attend.