Doublet's Dazzling Debut: A Captivating Showcase at Paris Fashion Week

Masayuki Ino's Doublet brand brought an electrifying close to Paris Fashion Week with its Spring/Summer 2025 collection, transforming the traditional runway into an anime-inspired fashion extravaganza. Known for its playful spirit, Doublet delighted attendees with a vibrant, festival-like atmosphere that celebrated the intersection of fashion, art, and popular culture.

Redefining the Runway: Doublet's Innovative Approach

### Embracing Local FlairDoublet's SS25 show abandoned the typical runway setup, opting instead for a unique venue that embraced local culture. Guests found themselves on the academic grounds of the lycée polyvalent de Turgot, where the backlot was adorned with rolled banners that concealed the runway. This unconventional setting set the stage for a truly immersive experience, as attendees were treated to a hot takoyaki stand, continuing Doublet's tradition of merging fashion with food.### Unveiling the RunwayThe show began with young students dressed in matching 2024 uniforms, who revealed the hidden runway by unrolling the colorful banners. These banners, decorated with illustrations of Japanese characters and heart-shaped animations, hinted at a collaboration with the Tokyo-based footwear brand, GAITE. The lively music and interactive elements, such as custom-made judging paddles, further enhanced the engaging atmosphere.### Celebrating Creativity and SustainabilityIno's concept of having an "oshi" — someone to root for — resonated throughout the collection, honoring those dedicated to innovation and sustainability. Doublet's SS25 showcase celebrated imaginative, joyful fashion, blending fun with forward-thinking design. The humorous "I Heart NY" tees reinterpreted as "I Heart Protein" shirts, complete with graphics of uncooked beef, exemplified Doublet's playful and thought-provoking approach.### Balancing Playfulness and FunctionalityThe 39-look co-ed collection showcased Doublet's distinctive, cheeky designs, balancing playful creativity with functional fashion. Ino's opening pieces featured militaristic wool coats adorned with metallic pompoms, embroidered cheerleader motifs on V-neck pullovers, and distressed leather denim. The collection also included practical yet imaginative designs like Canadian tuxedos with utilitarian gilets, triple clasped closures, and capes.### Collaborations and Unexpected PairingsDoublet's SS25 collection highlighted several collaborations, including football jerseys with Spiber Inc. and shredded cardigans with spider accents and varsity jackets with floral hoods. These unexpected pairings and unique design elements added layers of intrigue and showcased Doublet's commitment to pushing the boundaries of fashion.Ultimately, Doublet's SS25 collection left a memorable mark on Paris Fashion Week, blending fun with forward-thinking design and celebrating the brand's dedication to creativity and sustainability. This vibrant showcase underscored Doublet's ability to captivate audiences and redefine the traditional fashion experience.