Citrine Natural Beauty Bar: Redefining Clean Beauty in the Heart of Phoenix

Citrine Natural Beauty Bar, a local leader in the clean beauty industry, has recently relocated within the Biltmore Fashion Park in Phoenix, Arizona. This move marks a significant milestone for the company, as it unveils a refreshed concept that highlights its unwavering commitment to both personal and planetary wellbeing.

Elevating the Clean Beauty Experience

A Holistic Approach to Beauty and Wellness

Citrine Natural Beauty Bar's new 1,400-square-foot space is a testament to the brand's growth and evolution. The newly designed store at Biltmore Fashion Park boasts an ethereal aesthetic, with natural lighting and glass countertops made from Earth Stone, an eco-friendly recycled material. The serene atmosphere, adorned with crystals, invites customers to immerse themselves in a holistic beauty experience, unlike traditional retail environments.Melissa Lenberg, the owner of Citrine Natural Beauty Bar, emphasizes the importance of creating a welcoming space where clients can find their Zen. "In our new location, we aimed to cultivate an environment that embodies our mission of promoting personal and planetary wellbeing," Lenberg explains. "We want our customers to feel at ease as they explore our curated selection of high-quality, clean beauty products."

Curating the Finest Clean Beauty Brands

Citrine Natural Beauty Bar continues to offer a wide range of makeup and skincare products from leading clean beauty brands, including Kosas, Ilia, jane iredale, Tata Harper, and RMS Beauty, among others. Lenberg's hands-on approach to selecting each brand and product ensures that only the finest, most transformative offerings grace the store's shelves."My intention is that Citrine becomes the go-to clean beauty destination for products that will not only make you feel beautiful, but also heal our planet," Lenberg affirms. "I take great care in vetting every brand and item that we carry, ensuring they align with our commitment to sustainable and ethical practices."

A Passion for Clean Beauty Born from Personal Experience

Lenberg's journey into the world of clean beauty began after she was diagnosed with rheumatoid arthritis at the age of 18. Determined to adopt a healthier lifestyle, she became passionate about all-natural, organic skincare and cosmetics. This personal experience fueled her desire to provide her clients with transformative, clean beauty solutions.In 2012, after years of working in the beauty industry, Lenberg opened the first Citrine Natural Beauty Bar in a modest 297-square-foot space. Within a year, she expanded the store and grew her e-commerce business, reaching customers worldwide.

A Commitment to Sustainability and Ethical Practices

Citrine Natural Beauty Bar's new location in Biltmore Fashion Park is a testament to Lenberg's dedication to clean beauty and sustainable practices. The store's refreshed concept invites customers to explore a space that not only caters to their personal beauty needs but also aligns with their values of environmental and social responsibility."I take a hands-on approach with not only every brand that we choose to carry here at Citrine, but each product that lands on our shelves," Lenberg affirms. "Our mission is to provide our clients with transformative beauty solutions that are not only good for them, but also good for our planet."Citrine Natural Beauty Bar's relocation and refreshed concept mark a significant milestone in the brand's journey. As the company continues to evolve and grow, it remains steadfast in its commitment to clean beauty, sustainable practices, and fostering a holistic wellness experience for its loyal clientele.